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Lipman Hearne is a Chicago based marketing and communications firm focused on the nonprofit and government sector. It traces its roots back to the founding of Lipman Design in 1966 and Hearne Communications in 1969. In 1988, these two companies merged, creating Lipman Hearne, Inc. 〔http://www.case.org/yellowpages/result-company.cfm?id=50346167〕〔http://www.aaaa.org/EWEB/DynamicPage.aspx?WebCode=ViewAgencyInfo&AgencyKey=3a2142aa-d761-4166-b676-5b7679a9182d〕 Lipman Hearne is a member of the American Association of Advertising Agencies (AAAA)〔(AAAA Agency Search Lipman Hearne )〕 and has won a number of Higher Education Marketing Report Educational Advertising Awards,〔http://educationaladvertisingawards.com/winners-list/winners-list-2014/〕 Telly Awards,〔http://www.tellyawards.com/winners/〕 and Webby Awards.〔(2014 Winner - University of Pittsburgh Office of Admissions and Financial Aid )〕〔(2009 Winner - William Patterson University your next path )〕 == Notable Work == The company has numerous conducted surveys about higher education that have been quoted in ''Inside Higher Ed ''〔(What Top Applicants Want )〕 ABC news〔 (Even in Academia, Image Is Everything More Colleges Hire Marketing Consultants to Sell Their Brand )〕 and the Wall Street Journal.〔 (“Executive M.B.A Programs Bulk Up Overseas,” from the Wall Street Journal, March 2009 )〕 In 2008, Lipman Hearne worked with the American Marketing Association to complete ''The State of Nonprofit Marketing: A Report on Priorities, Spending, Measurement and the Challenges Ahead''. In this survey, Lipman Hearne and the AMA set out to provide the nonprofit industry with benchmark data on challenges, priorities, budgets, staffing, strategies, and spending to guide decision-making about marketing at nonprofit organizations. In 2013, Lipman Hearne published ''The Super Investigator: Understanding Today's "Always On" Prospective Student''. The survey, done in conjunction with college search site Cappex.com, took an in-depth look at 11,000 prospective college students to gain fresh insights into how students are consuming and responding to ever-changing college marketing channels. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lipman Hearne」の詳細全文を読む スポンサード リンク
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